Home / Services / AEO & GEO
AI SEARCH OPTIMIZATION

GET CITED BY AI WHEN CUSTOMERS ASK QUESTIONS

The way people search is changing. AI tools like ChatGPT, Google AI Overviews, and Perplexity now answer questions directly—often without users clicking any links. We help your business become the trusted source these AI engines cite and recommend.

Get an AI Visibility Audit
47%
Of Searches Show AI Overviews
357%
YoY Growth in AI Referrals
34%
Drop in CTR from AI Results
40%
Visibility Boost from GEO

UNDERSTANDING THE NEW SEARCH LANDSCAPE

WHAT ARE AEO & GEO?

AI-powered search is transforming how customers discover businesses. These emerging optimization strategies help you stay visible in the new era of answer-first search.

AEO

ANSWER ENGINE OPTIMIZATION

AEO is the practice of optimizing your content so AI-powered search features—like Google’s AI Overviews, featured snippets, and voice assistants—pull direct answers from your website.

The goal is to become the source that AI cites when users ask questions, appearing in “position zero” above traditional search results.

  • Featured snippets & answer boxes
  • Google AI Overviews
  • Voice search responses
  • Knowledge panels
GEO

GENERATIVE ENGINE OPTIMIZATION

GEO focuses on optimizing your content so large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity cite your business as a trusted source in their AI-generated responses.

Unlike traditional SEO, GEO isn’t about ranking—it’s about being recognized as authoritative enough to be included in synthesized AI answers.

  • ChatGPT & Claude citations
  • Perplexity AI references
  • Google Gemini responses
  • Bing Copilot answers
FactorTraditional SEOAEOGEO
Primary GoalRank in search resultsBe the direct answerBe cited by AI models
Success MetricRankings & clicksSnippet appearancesAI citations & mentions
Content FocusKeywords & linksQ&A format & structureAuthority & comprehensiveness
Target PlatformsGoogle, Bing SERPsFeatured snippets, AI OverviewsChatGPT, Perplexity, Claude
User BehaviorClick through to siteGet answer without clickingAsk AI, see recommendations

OUR AEO & GEO SERVICES

OPTIMIZE FOR THE AI SEARCH ERA

Comprehensive optimization services that position your business to be discovered, cited, and recommended by AI search engines.

AI VISIBILITY AUDIT

We analyze how your brand currently appears (or doesn’t) in AI-generated responses across ChatGPT, Perplexity, Google AI Overviews, and other platforms.

CONTENT STRUCTURING

We restructure your content with clear headings, Q&A formats, FAQs, and scannable layouts that AI can easily parse and extract answers from.

SCHEMA MARKUP

We implement FAQPage, HowTo, Article, and Organization schema that helps AI engines understand your content’s context and authority.

E-E-A-T OPTIMIZATION

We strengthen your Experience, Expertise, Authoritativeness, and Trustworthiness signals—the factors AI engines use to determine citation-worthiness.

QUESTION RESEARCH

We identify the questions your customers are asking AI engines and create content that directly answers those queries in a citation-worthy format.

CITATION MONITORING

We track how often your brand is cited in AI responses, monitor competitors, and measure your share of voice in the AI search landscape.

WHERE AI ANSWERS COME FROM

PLATFORMS WE OPTIMIZE FOR

AI search is happening across multiple platforms. We optimize your presence to be cited everywhere your customers are asking questions.

GOOGLE AI OVERVIEWS

AI-generated summaries appearing in nearly half of all Google searches

CHATGPT

The leading AI chatbot with 82%+ market share in conversational AI search

PERPLEXITY AI

AI-powered answer engine known for being most brand-friendly with citations

GOOGLE GEMINI

Google’s advanced AI assistant integrated across Google products

BING COPILOT

Microsoft’s AI assistant powered by GPT-4 integrated into Bing search

VOICE ASSISTANTS

Siri, Alexa, and Google Assistant pulling answers for voice queries

CLAUDE

Anthropic’s AI assistant increasingly used for research and recommendations

FEATURED SNIPPETS

Traditional “position zero” answers in Google search results

OUR PROCESS

HOW WE OPTIMIZE FOR AI SEARCH

A systematic approach to increasing your visibility in AI-generated responses.

1

AI VISIBILITY AUDIT

We test how your brand appears in responses from ChatGPT, Perplexity, Google AI Overviews, and other AI platforms. We identify gaps where competitors are being cited and you’re not.

2

QUESTION & INTENT RESEARCH

We discover the questions your customers are asking AI engines using tools like AnswerThePublic and “People Also Ask” analysis. We map these to high-intent topics for your business.

3

CONTENT OPTIMIZATION

We restructure existing content and create new content with clear Q&A formats, scannable headings, FAQ sections, and direct answers that AI can easily extract and cite.

4

TECHNICAL IMPLEMENTATION

We implement schema markup (FAQPage, HowTo, Article), optimize for AI crawlers, ensure fast load times, and structure data so AI engines understand your authority.

5

MONITOR & ITERATE

We continuously track your AI citations, monitor competitor visibility, and refine strategies based on what’s earning mentions in AI-generated responses.

READY FOR THE AI SEARCH ERA?

Get a free AI visibility audit and discover how your business appears—or doesn’t—when customers ask AI for recommendations in your industry.

Or call us at 571-252-9146